J.B Priestley and his audience Essay

J.B Priestley is someone who has seen enough of the world to make his own judgments. Therefore he has written this play â€Å"An Inspector Calls† to get these views of his across to the rest of the audience. He believes in socialism and doesn’t support the view of capitalism. He tries to promote socialism and show capitalism as an act of egotism. The two main views of society he has portrayed and contrasted capitalists and socialist. We know this through characters of the book to begin with I will look at Mr. Birling as a capitalist. This character was shown to be a very arrogant and proud man. He believed he had more authority and rights than/over everyone else. He is ‘Self made man’. His objectives of life are to make money, and profit for himself, â€Å"It’s my duty to keep labour costs down†. Money for him isn’t an issue. It’s an important part of his life. Even in situations like the sort he finds his image essential. ‘Look, inspector – I’d give thousands’ Mr. Birling can seem to be hollow at times in the sense that he doesn’t always perform in the way he portrays himself to his surroundings. He finds a reason to believe that the inspector’s onset maybe a hoax, He than begins to proceed as though the inspectors arrival had no effect on him. But as soon as the phone rings he begins to panic. Mr. Birling doesn’t like to argue. He is optimistic about the future yet we know what he predicts will not come true. ‘The worlds developing so fast it’ll make war impossible†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.’ And ‘The Titanic†¦. unsinkable absolutely  unsinkable’. The inspector’s comment to Mrs. Birling about young people – ‘They’re more Impressionable’ (pg 30) – adds weight to our feelings that the older generation is Fixed in its attitudes and that if society is to become more caring it will have to be through the efforts of the younger generation. The inspector is just someone who is making the characters in the play realise what they are doing wrong in life, not to cause havoc. This is shown when Sheila ( Mr Birling’s daughter) takes the blame of Eva Smith’s death [http://www.youtube.com/watch?v=bA9lpcBIiL8] all on to her own accord, the inspector assures her and asks her to stay and listen to Gerald’s (Sheila’s fiancà ©) part of the story, so she doesn’t feel herself entirely to blame. Sheila is an example of a capitalist who has realised her mistakes, owned up to them and is prepared to adjust her life after the events taken place in the dining hall that afternoon. She is very intelligent but spoilt. She is naà ¯ve and is very distressed by the news of Eva’s death caused by stress which drove her to committing suicide. She thinks that her father’s behaviour was unacceptable. She readily agrees that she behaved very badly and insists that she never meant the girl any harm. ‘I’ll never ever do it to anybody again’ Sheila had gotten used to the fact of going into a shop and behaving in such a cruel manner, and get somebody (Eva Smith) permanently excluded from their job just because of jealousy, how self-centered of her. Now after somebody  had made her see her mistakes she decided her actions were not acceptable, and this sort of approach to life is intolerable. J.B Priestley wanted to show that there are people out there who haven’t recognised their error’s in life and that maybe this play will help them to do just that. Priestley shows just how wrong capitalism is that it can even lead to death of innocent citizens. So this means there is chance of another war, if capitalism isn’t erased from this world. He shows that people are out there who predict the future like Mr Birling and say things like ‘the Titanic is unsinkable†¦ and the world’s developing so fast it’ll make war impossible’, we know that these predictions made were wrong. But who are we to say that there won’t be another war. It makes you think what might happen In the future if entrepreneurship isn’t stopped, doesn’t it? This is what Priestley wanted, his capitalist audience to feel guilty, and wanting to change themselves for the better. Mr Birling represents Priestley’s hatred of businessmen who are only interested in making money. He (Birling) will never alter his ways and it is left to the younger generation to learn from their mistakes. Mr Birling’s family may seem cheerful, but if you inspect them internally you’ll notice how ruined their family really is. Mr Birling has feelings of guilt but doesn’t show them because of his bold image he has to keep up with, ‘We hard headed businessmen’ He is hurt by the fact that when his son Eric (an alcoholic), was in trouble (with Eva and the money problem he had) he didn’t approach his father with this problem and ask for help, like any other son would have done. This makes Mr Birling upset and angry. ‘You damned fool – why didn’t you come to me when you found yourself in this mess?’ Eric is bad-mannered and coarse towards his father and makes him feel as though they never had a father and son relationship. ‘Because you’re not the kind of chap a man Could turn to when he’s in trouble’. Priestley also shows that money can’t buy happiness. Mr Birling has all the money but does he enjoy time with his family? Is his family falling apart?And is it his entire fault? Capitalism also has this effect on people, that it can tear families apart just as it’s done to The Birling’s. Inspector Goole’s final speech is J.B Priestley’s personal opinion which is that he is concerned that there are many people like Eva Smith who are poor and their lives depend on the way we deal with daily life. ‘One Eva Smith has gone-but there are millions and  millions of Eva Smith’s and John Smith’s still  left with us ‘. The reason for capitalism is people like Mr Birling who have no sympathy for others and don’t care about the rest of the world or poverty; they only care about money and image this is why capitalism and wars are still going on today. If there was more socialism there would be peace. This is J.B Priestley’s major motive of writing this play ‘An Inspector Calls’ is to promote socialism. (Which I hope he has)

The Difference between Language and Dialect

Language and Dialect : : : 2007? : : : : 2008/01/08 Abstract: This paper aims to probe into the study of language and dialect in the field of sociolinguistics. Part 1 is a general introduction to the issues being covered in the paper. Part 2 centers on the analysis of certain criteria that probably could be applied as to differentiate a language from a dialect. Part 3 and Part 4 introduce two distinguished kinds of dialects, namely, regional dialect and social dialect respectively through detailed examples.Part 5 investigates the different aspects of register which is closely related to the study of language and dialect. Part 6 is the conclusion. Key words: variety; regional dialect; social dialect; register Contents 1. Introduction 2. Criteria for differentiating a language from a dialect 2. 1 Variety and â€Å"mutual intelligibility† 2. 2 Other criteria (including Bell’s seven aspects in languages differentiation) 3. Regional dialect 3. 1 Definition and ch aracteristics of regional dialects 3. 2 Reasons for the appearance of regional dialects . Social dialects 4. 1 Social dialects in relation to age differences 4. 2 Social dialects in relation to sex differences 4. 3 Social dialects in relation to difference of social class membership 5. An introduction to register (field, mode and tenor) 5. 1 The field of discourse 5. 2 The mode of discourse 5. 3 The tenor of discourse 6. Conclusion 1. Introduction In sociolinguistics, language is considered as an abstract notion that is embodied in the form of dialects. It’s not clear-cut to distinguish a language from a dialect of a language. Mutual intelligibility† seems to be an ideal criterion in terms of telling a language from a dialect of a language, however, we can certainly find some cases that counter-argue this principle. Hence some other criteria should be applied as supplements to distinguish between a language and a dialect, among which, Bell’s seven principles for discussing different languages are of great inspiration. The varieties of dialects are differentiated according to the places in which they are used, the different social factors that affect their uses, and functions and styles they have when accommodating different situations in language communication.Accordingly, sociolinguists label these dialects as regional, social, and functional dialect respectively. This paper will touch upon the discussion of the different varieties of language in relation to the users, social factors and environment. 2. Criteria for differentiating a language from a dialect 2 . 1 Variety and â€Å"mutual intelligibility† In order to further the discussion of the difference between a language and a dialect, let’s first of all center on an important term in the field of sociolinguistics—variety. Then what is the definition of a variety? R. A.Hudson, a famous linguist, defines a variety of language as a set of linguistic items with simila r social distribution (1980:24). According to this definition, we can call any of the following items â€Å"varieties of language†: English, French, Chinese, London English, or the language used by a particular person, etc. It will be seen from this list that the general notion â€Å"variety† includes examples of what would normally be called languages, dialects and registers (a term meaning roughly â€Å"style†). Now we know that both â€Å"a language† and â€Å"a dialect of a language† are kind of variety.Then why do we call some varieties different languages and others different dialects of the same language? Many sociolinguists agree that a dialect is one of most problematic terms to give a general definition to. Some proposed that language exists in the form of dialect. What, then, is a dialect? What are the criteria for distinguishing between a language and a dialect of a language? Linguists start with the assumption that all human beings spe ak their own idiolects. Similar idiolects make up a particular dialect, and similar dialects make up a particular language.This statement in some sense presupposes that all the idiolects of a dialect and all the dialects of a language are mutually intelligible (Wang,1992:11). However, we can easily find cases to counter-argue this thesis if the principle of mutual intelligible serve as the only criterion for differentiating a language from a dialect. Take for example, the Scandinavian languages (including Norwegian, Swedish and Danish). Speakers of these three languages can, with little effort, understand and communicate with one another. These languages are mutually intelligible.According to the principle of â€Å"mutual intelligibility†, they are different dialects. But the fact is that they are usually assumed to be different languages. If we turn our attention to China, we will find that speakers of Cantonese and Mandarin will tell you that they speak the same language. P eople speaking Cantonese and people speaking Mandarin are not mutually intelligible at all, yet they almost certainly insist that they speak different dialects of the same language—Chinese, not different languages, for to the Chinese a shared writing system and a powerful social and cultural tradition form essential parts of our definition of language.So for these and other reasons, then, we cannot use the test of â€Å"mutual intelligibility† to differentiate between dialect and language. The fact is that there is no very clear distinction between the terms dialect and language. These two concepts are, as a matter of fact, ambiguous. The above two cases mentioned tell us that different languages are sometimes mutually intelligible and that dialects of the same language are sometimes not mutually intelligible at all. 2. 2 Other criteria (including Bell’s seven aspects in language differentiation) So apart from â€Å"mutual intelligibility†, we also need o ther supplementary criteria.Some sociolinguists have some accounts of differentiating a language from a dialect. One of them is based on the existence of a standard language or of a written form shared by a set of speakers. If two or more groups who differ in speech but regard the same form of speech as a standard, or if they share the common written form, they tend to be regarded as speaking different dialects rather than different languages, whatever degree of mutual intelligibility, like different dialects across China.On the contrary, the Scandinavian languages like Norwegian, Swedish and Danish are considered different languages because they have distinct, codified, standardized forms, with their own grammar books and literatures, which correspond to three separate nation states. Another account is made in terms of size and prestige. That means a language is larger than a dialect, so that a language can contain more dialects. For example, the Chinese language has seven dialects : Northern, Wu, Xiang, Gan, Min, Yue, and Kejia dialects.In addition, they also think that the term language implies social prestige, for it is written as well as spoken, but dialectal varieties are generally not used in formal writing, thus is not comparable with more socially valuable language. A famous linguist Bell (1976:147-57) has listed seven criteria that may be useful in discussing different kinds of languages. According to Bell, these criteria, namely, standardization, vitality, historicity, autonomy, reduction, mixture and de facto norms, may be used to distinguish certain languages from others. ) Standardization refers to the process by which a language has been codified in some way. That process usually involves the development of such things as grammars, dictionaries and possibly a literature, etc. Once a language is standardized it becomes possible to teach it in a deliberate manner. According to these criteria, both English and French are quite obviously standardized , Italian somewhat less so, and the variety known as Black English not at all. 2) Vitality, the second of Bell’s seven criteria, refers to the existence of a living community of speakers.This criterion can be especially used to distinguish languages that are â€Å"alive† from those that are â€Å"dead†. For example, Latin is dead in the sense that no one speaks it as native language; it exists only in a written form frozen in time, pronounced rather than spoken, and studied rather than used. Yet we should note that a language can remain a considerable force even after it is dead, that is, even after it is no longer spoken as anyone’s first language and exists almost exclusively in one or more written forms, knowledge of which is acquired only through formal education.Classical Greek and Latin still have considerable prestige in the Western world, and speakers of many modern languages continue to draw on them in a variety of ways. 3) Historicity refers to the fact that a particular group of people finds a sense of identity through using a particular language: it belongs to them. Social, political, religious, or ethnic ties may also be important for the group, but the bond provided by a common language may prove to be the strongest tie of all. Historicity can be long-standing.For example, the speakers of Chinese, the different varieties of colloquial Chinese make much of a common linguistic ancestry. 4) Autonomy is an interesting concept because it is really one of feeling. A language must be felt by its speakers to be different from other languages. However, this is a very subjective criterion. For example, some speakers of Black English maintain that their language is not a variety of English, but is a separate language in its own right. In contrast, speakers of Cantonese and Mandarin are not autonomous languages but are just two dialects of Chinese. ) Reduction refers to the fact that a particular variety may be regarded as a sub-v ariety rather than as an independent entity. Sometimes the reduction is in the kinds of opportunities afforded to users of the variety. For example, there may be a reduction of resources, that is, the variety may lack a writing system, etc. 6) Mixture refers to feelings speakers have about the â€Å"purity† of the variety they speak. This criterion appears to be more important to speakers of some languages than of others, e. g. more important to speakers of French and German than to speakers of English. ) De facto norms refers to the feeling that many speakers have that there are both â€Å"good† speakers and â€Å"poor† speakers, and that the good speakers represent the norms of proper usage. If we apply the above criteria to the different variation and change in the world, we will see that not every variety we may want to call a language has the same status as every other variety. English is a language, but so are Latin, Ukrainian and Chinese. Each satisfies a different sub-set of criteria from the above list. Although there are mportant differences among them, we would be loath to deny that any one of them is a language. They are all equals as languages, but that does not necessarily mean that all languages are equal. 3. Regional dialects 3. 1 Definition and characteristics of regional dialects As we travel throughout a wide geographical area in which a language is spoken, and particularly if that language has been spoken in that area for many hundreds of years, we are almost certain to notice differences in pronunciation, in the choices and forms of words, and in syntax.Such distinctive varieties are usually called regional dialects of the language. Regional dialect is named in accordance with their geographical distributions, so that Chinese Northern dialect is associated with the northern areas of China; Yue dialect is the main speech variety in Guangdong Province; and Xiang dialect is chiefly spoken by the inhabitants living in Huna n, etc. Regional dialects seem to be based on the different geographical locations in which each is the main means of daily communication.In regional dialects, vocabulary and syntax may also vary from one another, sometimes causing mutual unintelligibility. For example, Chinese speakers call the word â€Å"corn† differently in different regions, in Northeast China, people say â€Å" †; in Sichuan, it’s called â€Å" †; in Fujian, people say â€Å" †; and in South China’s Guangdong Province, people call it â€Å" †. The use of varied syntactic patterns in regional dialects is confusing as well, let’s study the following examples: In Cantonese In Mandarin , , From the above differences, we can observe that in Mandarin, adverb precedes verb or adjective, while in Cantonese, some adverbs are behind verb or adjective. 3. 2 Reasons for the appearance of regional dialects So what’re the reasons for the appearance of regio nal dialects? Firstly, Geographical barriers like mountain ranges, big rivers or other natural factors usually cause great transportation problems for people living in an out-of-way place. This is especially true of areas where economy is very backward.As a result, regional dialects appear when language with its own characteristics develops. Geographical isolation is one of the important factors for language variations within a country as well as across continents. Secondly, sociolinguistics also regards regional dialects as the result of historical changes in society. For example, many centuries ago, British settlers brought their native language—English to North America. After a few centuries, English in the two continents has developed into different regional dialects with their own characteristics in pronunciation, spelling, vocabulary, etc.The same explanation can also be applicable to the case of Australian English, Indian English, Canadian English. Historical events li ke immigration and colonization have spread English into every corner of the world and split it into many different regional dialects. 4. Social dialects We know that human being are living in stratified social communities, and the way we use language reflects our differences in age, social status, social class, sex and profession, etc. All these become very crucial factors in determining in the relationship between different speech features and speakers’ social background (Wardhaugh, 1986:46) 4. Social dialects in relation to age differences Talking about age differences, we know youth frequently use vernacular words or slang forms and deletion of past tense marker—ed in the sentence like â€Å"My Dad cook for me yesterday. The tendency to make particular use or deletion of certain linguistic features marks their group membership when they tend not to conform to the social norms. But when teenagers grow old enough to enter the work force they gradually use more stand ard forms as they’re required to do so.The variety of children’s language is characterized by simplicity and lack of variation in style; and the variety used by young people is most responsible to the changing society and marked with vitality and solidarity; while in old people’s speech, one can find many old-fashioned linguistic features that are no longer used by the younger generation. 4. 2 Social dialects in relation to sex differences Many sociolinguists have observed that there is evidence of gender differences in language use.And such gender-related differences can be categorized into two kinds, one is sex-exclusive speech forms used by women or men only; the other one is sex-preferential forms which both sexes use but with one sex showing greater preference for them than the other. For the first type we can find an example in Japanese language, there are men-only pronouns: â€Å"I† and â€Å"you† for casual speech which women cannot use. For the case of second type, it seems that women’s speech style tends to be more polite, uncertain, and indirect.For example, female speakers are more likely to use some words like lovely, sweet, adorable, please, it’s very kind of you, etc. Women usually out-perform men in their choice of correct or standard speech form; while men tend to use a more non-standard vernacular style. Women used to be discriminated and regarded as inferior to men, whereas men had been more prestigious, authoritative and dominant in social affaires. However, with the increasing consciousness of the inequality imposed upon women, some feminists advocate to use neutral terms.As a result, now more and more English-speaking people insist on using words like chairperson, police officer, salesclerk and so on instead of the old and sex-based terms like chairman, policeman and saleman. 4. 3 Social dialects in relation to differences of social class membership The term social class implies different groups of people who can be differentiated in terms of social prestige, wealth, and education, and language users’ social relationship with other speakers is revealed in the ways they use the language.There are some criteria for social-class identification, like educational background, professional training, and occupation. The linguistic differences that indicate the social membership of different speakers are also manifest in vocabulary and grammar parts of the language they speak. For example, non-upper-class speakers often use multiple negations like, a young black American may say, â€Å"We ain’t had no trouble about none of us pulling out no knife†. 5. An introduction to register M. A. K.Halliday (1978:33) generalized the social context of language use in terms of three factors: the filed, this includes both professional and non-professional, or technical and non-technical social activities; the mode, which refers to the vehicle and channel of communicati on; or the way language is organized to deliver information, for example, written or oral style of speech; and tenor, which refers to the relationship between the participants and the intention of the speaker in the exchange of message and meaning with other speakers. 5. The field of discourse Language varies not only among people with different socio-economic status, but also among those with different trade and profession. A field or trade usually has its own terms of expression: a doctor learns to â€Å"talk doctor†, a lawyer learns to â€Å"talk lawyer†, and a priest learns to â€Å"talk priest†. This kind of professional or technical speech or writing is commonly referred to as jargon, it usually occurs among people sharing mutual interests or in-group knowledge which is usually inaccessible to a non-specialist.The jargon is used when the language user wants to convey the information of his special field with exactness and economy to his co-workers. Now wit h the rapid development and application of modern science and technology, some jargon vocabulary has gradually been introduced into general language and used by people in their everyday life, such as penicillin, fax, network, clone, etc. 5. 2 The mode of discourse Language is either spoken or written. With different channels of transmission, either by sound or by written symbols, the spoken and written styles of language manifest distinctive features respectively.Colloquial style, also called vernacular style, is used in the home, with close friends, between people from the same ethnic group for everyday communication. When people have a face-to-face conversation, their mutual interest or concern in certain topics, and their common background knowledge usually help reduce the load of task in their exchanging information with other participants; in addition, the participants can make use of their pronunciation, intonation, pitch, body gesture etc to convey their ideas. As a result, t he colloquial style of language can be succinct and concise without causing misunderstanding.In addition, there is a universal application of hesitation fillers such as er, mm, um, or well, you know, sort of, I mean etc. in the colloquial style of language users to help the speaker gain more time to think about what he says or to void the interruption of the flow of speech. Written style is another kind of mode of discourse. Compared with colloquial style, it is typical of formality. And written style can be further divided into styles of science, art, politics and business respectively. Each of them has developed its own features in the special register of language use.The mode of discourse, to an extent, more or less decides what kind of message, tone, and cohesive device must be chosen for the communication. It interacts with the field of discourse as well as the relationship between the speaker and the addressee to provide a background or context in which a particular style of l anguage can be most appropriately used. 5. 3 The tenor of discourse Speakers usually talk differently to people who have a different background and relationship to them, which is an important factor in determining the appropriate style of speaking in communication.For example, when you telling your friend that you like his new coat, you may say, â€Å"Hey, cool coat, I like it! † When telling the same thing to your boss, probably, you may say, â€Å"You look smart in your new coat today† Actually this is a matter of choosing your variety or code. And this choice of the right style in talking is based on the social distance between speakers. The better you know someone or the more familiar with him or her you are, the more casual and relaxed style you use; otherwise you may use a more formal utterance in conveying your ideas.Some typical examples about the tenor of discourse are motherese, teacher talk and foreign talk. Motherese refers to when a mother talks to her lit tle child, it is sensible of her not to talk in the same way as she does to an adult. Usually they will make use of some adjustments including special pitch, intonation, dictions, etc which is more acceptable for children. The use of motherese shows that the age of the addressee may affect the speaker’s style. The type of language style teachers use in language classrooms is called teacher talk.For example, teachers may use simpler utterance with low-level students; they use a more standard pronunciation and a more formal intonation. In addition, teachers usually will have a special favor in direction tutorial questions such as â€Å"Is the cup on the table? † and confirmation checks such as â€Å"Understand†? The teacher-student relationship largely determines the use of teacher-talk style to make sure the smooth process of formal proceedings in classrooms. Foreign talk is similar to teacher talk as well as motherese in that all use high frequency vocabulary, a nd all adopt shorter sentences with simple grammar.Yet the foreign talk is likely to be influenced by more variables such as the topic of conversation, the age of the participants, and the language proficiency of the learners. Hence foreign talk is comparatively more dynamic than the other two in various situations. The choice of appropriate form is influenced by the personal relationship between the participants: the higher degree of familiarity between them, the lower formality in language style they use; on the contrary, the lower degree of familiarity, the higher formality in style. . Conclusion To sum up, languages and dialects are a crucial part in the area of sociolinguistics, which is mainly concerned about the relation between linguistics and society. And the terms language and dialect are kind of ambiguous, thus it’s hard to draw a definite line between the two. Instead of making an absolute conclusion, it’s wiser and more recommendable to analyze the issues in question from a more objective point of view. And the paper adheres to this basic principle from the beginning till the end.Finally because the society is changing form time to time, so is the language, it’s better to leave space for the further discussion and exploration relating to the above topics being covered in this paper. References: 1. Bell, R. T. Sociolinguistics: Goals, Approaches and Problem. London: Batsford, 1976. 2. Coulmas, Florian. The Handbook of Sociolinguistics. Beijing: Foreign Language and Teaching Press, 2001. 3. Halliday, M. A. Language as Social Semiotic. London: Arnold, 1978. 4. Hudson, R. A.Sociolinguistics. Cambridge: Cambridge UP, 1980. 5. Wang Dechun. Yuyanxue Gailun (An introduction to linguistics) Shanghai: Shanghai Foreign Teaching Press, 1997. 6. Wang Dexing. Shehuiyuyanxue Daolun (An introduction to sociolinguistics). Beijing: Beijing Foreign Languages Institute Press, 1992. 7. Wardhaugh, Ronald. An Introduction to Sociolinguistics. Oxford : Basil Blackwell, 1986. 8. Zhu Wanjin. Shehuiyuyanxue Gailun (Sociolinguistics: an introduction). Changsha: Hunan Education Press, 1992.

Financial Analysis of Victoria Secret Essay

INCOME STATEMENT ANALYSIS Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria’s Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret’s major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014). BALANCE SHEET ANALYSIS Assets of Victoria’s Secret have steadily increased in the last three fiscal years. As at November 2013, return on Assets was at 12.73% up from 12.2% in January 2013. Return on equities has been high as well, at 105.39% in January 2012, up from 44% in 2011. Liabilities have also sadly increased in the last four years. Expenses have increased from $630 million in August  2013 to $645 million in November 2013 (L Brands, 2014). The Cost of Goods Sold has decreased however, from $1.527 billion in August 2013 to $1.314 billion in November 2013. Total liabilities were at $7.456 billion in November 2013, up from $6.933 billion in August 2013 (NASDAQ, 2014). STATEMENT OF STOCKHOLDER’S EQUITY Retained earnings were in the negatives for Victoria’s Secret stockholders. As at November 2013 it was -$519 million. Common stock was at $153 million but treasury stock was at a negative of -$740 million (NASDAQ, 2014). STATEMENT OF CASH FLOWS The net cash provided as a result of operating activities as at January 2014was at 1.279 billion dollars, while the net cash provided as a result of investing activities at -$106 million (L Brands, 2014). The net cash provided as a result of financing activities was also at a negative at -$78 million. The negative cash flows brought about by investing and financing activities imply that they have cost the company more money in their undertaking than they have brought in. However, the large cash flows brought in by operating activities are more than enough to cover the losses brought about by the other categories, so the negative cash flows do not worry me too much. FINANCIAL RATIO ANALYSIS After conducting the financial ratios for Victoria Secrets, it is clear to me that they are able to fulfill consumer demands while maintaining financial stability. Their Liquidity Measures ratios suggests that the company is able to adequately pay for the liabilities while investing assets  in a strategic manner. Net Working Capital to Total Assets results show that Victoria Secret is able to efficiently turn assets and cover short-term liabilities. The company is in fair health, however there is a decline in 2011-2013, suggesting a slight trouble turning their assets into cash fast  enough to cover their liabilities. For their collection period it takes about 7-8 days for Victoria Secret to collect cash, meaning that they collect cash quickly for reinvestment purposes. Victoria Secret depletes and replenishes their inventory at least five times per year to satisfy their consumer demand. Fixed Asset Turnover for Victoria Secret proves that they are able to use their fixed assets effectively towards sales revenues. They are able to generate $4 to $5 of sales for every $1 that is invested in fixed assets. Their debt/leverage measures the low debt to total asset ratio implies that Victoria Secret assets are financed more through equity rather than debt and that they are using a conservative capital structure; ultimately, by keeping their debts low and manageable, they have a financial advantage. However, Victoria Secret may not be taking advantage of their increase profits that comes with financial advantage. Victoria Secret’s gross profit margin is above industry norms, indicating that Victoria Secret is generating strong sales prices that are relative to their cost of goods sold. Victoria Secret’s operating profit margin ratio shows that they have complete and effective control of their operating costs, however their sales could be increasing faster than their operating costs. The net profit margin ratios suggests that Victoria Secret has a some cushioning that will help protect them in case of hard times. Victoria Secret is effectively managing and turning assets into generating earnings and income on new investments. Victoria Secret makes at least $2.50 per share and is generating a significant dividend for their investors, which leads investors anticipating a higher future growth. SALES FORECASTING During performing the sales forecast for Victoria’s Secret, I learned that for most part that Victoria’s Secret has an incline in their profits. They have however hit a few bumps here and there. The causes of this could be more cost for Victoria’s Secret purchasing materials and production of their products. Another reason for this could also be a slower rate in sales than usual. Like I said, for the most Victoria Secret has seen an incline in their profits and sales throughout the years. Performing the percentage of sales forecast for Victoria’s Secret, I established a forecasted sales of 5  percent which means that they would have to have a sales of $2,808 compared to their last years $2,675. This is a very feasible number for Victoria Secret to achieve, considering that majority of their money in assets outweighs their liabilities. The EFN, External Financing Needed, for Victoria Secret is $2,855. This indicates that Victoria Secret would need to obtain External Financing Needed to achieve the $2,808 forecasted sales level, which 5% more of their current sales revenue. SUBSTANTIAL GROWTH RATE ANALYSIS Victoria Secret has had a steady growth over the analyzed period. It has not been too slow or too fast, but one that shows that they are adequately handling the progressive growth of the company. This shows that Victoria Secret is paying close attention to all details of the organization. CONSEQUENCES FACED BY FIRMS THAT GROW AT A RATE THAT IS NOT CONSISTENT WITH THEIR SUSTAINABLE RATE Growing too fast as crazy as it may sound, does have potential consequences for the organizations. These consequences could come in the form of the organization not being able to fulfill customer demand, hire and/or train capable employees to accommodate for the growth, and difficulty in obtaining cash to support the growth. When an organizations too fast it will need more capital to support the growth. On the reverse side, a growth too slow can be as destructive as growing too fast. Slow growth can have the consequences of wanting or needing to expand their organization, however if they do decide to expand without the support of a sufficient revenue; then the organization runs into potential trouble with investors. If Victoria Secret grew at a rate where it was difficult for them to be consistent with their sustainable rate, then they would have either to find additional funding or consider eliminating some of their debt. IF THE FIRM GREW AT A RATE ABOVE OR BELOW THE SGR, HOW DID IT FINANCE ITS EXCESSIVE GROWTH OR REWARD ITS STOCKHOLDERS FOR THE UNDERPERFORMANCE Since Victoria Secret has a sustainable growth rate that is steady, they did not need to finance an excessive growth or reward their stockholders for an underperformance. Victoria Secret’s continued growth and success will depend on their ability to open and operate new stores and to expand and even remodel existing stores in a manner that is not only timely but also on a profitable basis. Accomplishing their new and existing store expansion goals will depend upon a number of factors, including their ability to collaborate with developers in order to obtain suitable sites for new and expanded stores, the hiring and training of qualified personnel, and the integration of new stores into existing operations. However, there are risks associated with these growths, which could be having a negative effect on their results of operations, financial condition and cash flows. FINAL ANALYSIS Upon my initial analysis on the financial performance of Victoria Secret, I assumed that were a profitable company. After performing the financial ratios analysis, forecast of sales analysis, and the substantial growth analysis; my assumption proved to be correct. Victoria Secret proves to be the most profitable business owned by L Brands. Granted Victoria Secret has had their fair share of bumps in the road, but because of their strategic financial plan, those bumps did not have a great deal of import financial for them. What I have learned from doing the financial analysis on Victoria Secret is that they are an organization who takes knowing their financial performance seriously. They know, understand, and most importantly can successfully create financial strategic plans can serves as a tool for their success, as well as prepare them in case of a â€Å"rainy day†. This is where majority of organizations fail in performing a financial analysis and preparing a financial strategic plan. Most organizations do not want to believe or even admit to the potential of having a â€Å"rainy day†, because in their eyes it sets them up for failure. Victoria Secret obviously knows the importance of embracing the idea of a â€Å"rainy day† and prepares for it, which is one of the many reasons they are such a successful organization. Conducting the financial analysis on Victoria Secret also proves that my prediction about how they are able to turn assets into income to can pay for their liabilities as well as have enough left over to reinvest back into the organization. Victoria Secret clearly understands that growth is crucial for the success of the organization while at the same keeping their growth maintainable without getting themselves into financial trouble. It is clear that Victoria Secret knows the importance of knowing how to do a financial analysis of their organization’s financial performance and using the analysis to build a strategic financial plan. I do believe that if Victoria Secret keeps a diligent watch on their financial performance and does regular financial analysis, they can continue to be a force to be reckoned with that they have been in the retail industry. References Baral, S. (2013). _The Challenge of Attaining Sustaintable Growth ._ Retrieved from http://prj.co.in/setup/business/paper77.pdf Business Town. (2003). _Pro Forma Balance Sheets._ Retrieved from http://www.businesstown.com/accounting/projections-balance.asp Business Town. (2003). _Pro Forma Income Statements._ Retrieved from http://www.businesstown.com/accounting/projections-statements.asp Hoovers. (2014). _Victoria’s Secret Stores, LLC. ._ Retrieved from http://www.hoovers.com/company-information/cs/competition.Victorias_Secret_Stores_LLC.d793812b13b17deb.html L Brands. (2014). _Financials._ Retrieved from http://www.lb.com/investors/financial_information/financials.aspx L Brands. (2014). _SEC Filings._ Retrieved from http://www.lb.com/investors/company_info/sec_filings.aspx Lane, M. (2014). _Percentage of Sales Method._ Retrieved from Business Finance Online: http://www.zenwealth.com/businessfinanceonline/FF/PercentageOfSales.html Lutz, A. (2013). _Why The Lingerie Industry Can’t Compete With Victoria’s Secret._ Retrieved from http://www.businessinsider.com/victorias-secret-will-beat-competition-2013-9 NASDAQ. (2014). _L Brands, Inc. Stock Report._ Retrieved from http://www.nasdaq.com/symbol/lb/stock-report

How can Coca Cola further increase their customer base in reference to Case Study - 2

How can Coca Cola further increase their customer base in reference to marketing strategies - Case Study Example The company has a subsidiary employee basis of 30,000 people globally. 70% of its sales volume and 80% of the company profits are from outside (Adcock 23). First, we need to commend how the company has handled its branding. Looking briefly at branding since it is the focal of customer base sentiments, it is an effort to tie together, produce and have authority and control of the relevant associations so that the business performs better. Coca-cola has enormously benefited since they have successfully managed to create a brand which presents the company as being highly distinctive, very exciting and absolutely reliable with superb adverts. Even though its impossible to have full influence over a brand due to outside influences, wise use of design, advertising, marketing, service proposition and corporate culture among others can all really help in generating associations in people’s minds that benefit the company as an organization. The audiences, competitors, delivery and service aspects of branding may differ in different industry sectors but the main principle of being transparent about what you stand for always applies (Dev & Don 12). To get started on how to increase customer base in reference to marketing strategies, market research should be undertaken. This is to know what Coca-cola offers –both tangible and intangible elements. Finding out the main upcoming competitors by looking in places such as retail outlet shelves especially major supermarkets is also important. There is also need to know your customers; this is by doing a profile of your typical customers. Another great move which coca-cola is fully incorporating is increasing market share and reinforcing the existing customer base. In challenging economic conditions, Coca-cola has managed to prove that tough times can indeed be good times for

Media Essay Example | Topics and Well Written Essays - 2500 words

Media - Essay Example This paper is about the menace posed by the inter-linkage of politics and media and the power of wealth in dictating the national agenda. As Al Gore succinctly puts it, â€Å"As long as individual citizens are not able to use logic and reason as the instruments with which they can dissect and meticulously examine ideas, opinions, policies and laws, corrupt forces will shape those policies and laws instead. It is the public’s lack of participation that empowers its abusers† (Gore 77). As Gore puts it, it is the thirty second commercial that goes a long way in shaping the attitudes of the electorate towards the presidential candidates. And these commercials are paid for by the elite that have a vested interest in propagating their point of view. As John Mcquaid puts it, â€Å"The media are constantly on the lookout for the odd moment that might capture some revealing truth about a candidate--and, ideally, create a feeding frenzy that consumes the campaign. In 2000, Al Go res exaggerated sighing during a debate, his TV makeup, and even the colour of his clothing became media obsessions. In 2004, it was John Kerrys supposed cultural elitism: the windsurfing, the request for Swiss on his Philly cheese steak. The problem is, such issues are almost always essentially trivial, having little to do with substantive issues or how a candidate might actually behave once in office†. Thus, what we have is a trivialization of public discourse by a media that is increasingly caught in â€Å"feeding frenzies† that have little to do with the larger issues that face the nation. I start off by describing the structure of media ownership and its relation to control in a globalised world. The iron grip of the global corporations over the media outlets operating as transnational entities has given rise to oligarchic tendencies and blatant misuse of the media apparatus. The subsequent sections detail the

What constitutes the Neo in Neorealism Is Neorealism an improvement on Essay

What constitutes the Neo in Neorealism Is Neorealism an improvement on traditional realism - Essay Example realism and neorealism in the light of artistic visual products such as paintings, drawings and film highlighting common aspects in philosophy and material use. In defining whether neorealism is an improvement of traditional realism close connection between uses of material, utilization of light and shadow to create realistic perception and conceptualization. Political neutralism has also been discussed highlighting ideological differences with traditional realism. Realism can be traced back to events in the 5th century when it was used reliably to chronicle and predict international relations (Crawford, 2000, p. 10-256). Recent developments such as globalization and economic warfare have made the world more complex redefining issues of interest. Politically there are five core premises of realism and neorealism. The central philosophies address causes of war and condition of peace (Crawford, 2000, p. 10-256). Realism holds that selfish interest in every person is the basis of conflict between nations which are collective platform of individualistic interest with each nation defending its interest. Power is the only negotiating factor in realism (Crawford, 2000, p. 10-256). Neorealism holds that lack of a formal global political system creates anarchic situation where nations feel perpetually threatened by others (Crawford, 2000, p. 10-256). To protect their interest each nation develops its central system that endeavors to protect its existen ce. System structure is necessary explanation depicting international system as a self-help system formed on the basis on security dilemma and powerful incentive for arms-races. Power and security are the central factors in neo-realism (Crawford, 2000, p. 10-256). Central actors are geographical regions defined as states which peruse their interest of autonomy, independence, security, survival, power, relative capabilities and positionality. Realism is based on inductive knowledge from history while neorealism is deductive

Cyber-Bullying and Cyber-Bating - Specific Issues of Generation Z Assignment

Cyber-Bullying and Cyber-Bating - Specific Issues of Generation Z - Assignment Example As a function of understanding all of these determinants, the following analysis will engage in something of a cause and effect analysis of bullying. It is the aim of this section that through such analysis the reader can gain a more informed and rational understanding of how cyber-bullying impacts upon the development and prospects of the individual who suffers from it. Likewise, the second portion of this analysis will focus on a new trend that has come to be known as â€Å"cyber-bating†; a technique that is used to prompt a teacher or authority figure past the threshold of anger and then record this demonstration of frustration as a means of degrading or humiliating them. All of this has come to be a core concern; especially with respect to Generation Z – commonly referred to as the cohort of individuals born after the Millennium. Firstly, the causes of cyber-bullying are various. Much of the existing scholarship points to the fact that existing social issues, dynamics, and the willingness to have a level of power over another individual oftentimes prompts a would be full to engage in the process from the very beginning. However, it is also understood that unhealthy family relationships or issues that are unaddressed/traumatic oftentimes contribute to encouraging bullying behaviour as a means of passing the pain and hardship on to another individual. Sadly, as a result of this flawed and inappropriate view of the world, bullies have a lasting impact with respect to the way in which individuals live their lives. For instance, pervasive bullying has been effectively linked to low levels of self-esteem or self-confidence. Further, this is something of a slippery slope due to the fact that individuals experience a particularly low level of self-confidence are oftentimes picked on even more and bullied by other individuals; due to their nonconformity.  Ã‚  

America the Addicted Nation Research Paper Example | Topics and Well Written Essays - 2000 words

America the Addicted Nation - Research Paper Example Despite the government’s continued struggle to encourage the American people to change their bad habits, deaths and accidents because of these addictions still make the news almost every day. As if drugs and alcohol do not do enough damage to the individuals in America, the people have discovered a new craze thanks to the progress of technology and never-ending competition of electronic giants like Samsung and Apple to come up with the most convenient or the smallest electronic gadgets. Americans seem to have made social networking sites a part of their daily routine. Despite all the complaints about violation of privacy and negative effects on behavior, Americans still find themselves susceptible to the appeal of Facebook, Twitter and the like. Marijuana & Prescription Drugs America’s dependence on drugs does not have a definite start. Drugs are part of the field of medicine, the aspect of society which is responsible for promoting the well-being of its members. As suc h, drugs have always been available to the American society. Dependence on these, as with any addiction, began when Americans started taking prescription drugs more often than they were supposed to or for reasons the drugs were not prescribed for. Almost one out of ten Americans above twelve years old is categorized with substance abuse or dependence. (National) This is alarming because the age reference shows that drug addiction already starts when an individual becomes an adolescent. This means that when teenagers are supposed to be enjoying their life by engaging in after-school activities like playing sports and spending time with their families, they are actually getting high on illegal and prescription drugs. The most commonly abused drugs are marijuana, cocaine, heroin, hallucinogens, inhalants and psychotherapeutic drugs for non-medical purposes. (Cooper) This was based on 2010 survey conducted by the government regarding drug, alcohol and tobacco use. Marijuana, specificall y, has had a longer relationship with Americans, making center stage during the 60’s and the 70’s â€Å"when getting high was the norm† (Krueger) in America. However, it soon became listed under narcotic drugs and was considered habit-forming and as such harmful for society. Penalties exist for those cultivating, distributing and using marijuana. In Florida, possessing one ounce of marijuana is equivalent to five years and a $6,000 fine while selling close to 25 pounds is a felony which comes with a-five year jail time and a $5,000 fine. (Rao) Recent times, however, has seen a twist to the tale of marijuana and Americans. Medical benefits derived from use of marijuana have pushed medical experts, legislators and patients to clamor for the legalization of marijuana. In 1976, Robert Randall became the first patient to be legally allowed to use marijuana for the treatment of his glaucoma. (Recipients) Subsequently, the government formed a study in 1992 and starting giving free marijuana to nearly 20 patients every month (Stolberg). The program has long been shut down but the comfort marijuana has provided to people with cancer, rare bone disorder and the like are too obvious. Unafraid of the legalities involved, some retirees use marijuana for Crohn’s disease and arthritis because traditional medicines leave them feel sicker. (Krueger) Although the federal government still rules against the use of marijuana, Washington and Colorado have

Urinary system Term Paper Example | Topics and Well Written Essays - 1250 words

Urinary system - Term Paper Example The urinary system is composed of many subunits, which may be better understood by studying the gross anatomy of the urinary system, the overall function and metabolic importance of the urinary system, and the complex unit formations and regulatory mechanisms that allow the kidney to function. A system is a group of organs, which correspondingly are made up of distinct tissue types. The six primary organs of the urinary system are the two kidneys, two ureters, the urinary bladder, and the urethra (Saladin, 2007, p.896). The kidneys are symmetrical and these two organs, lying against the back of the abdominal wall in what is known as the dorsal section, are by far the most complex organs of the urinary system (Saladin, 2007, p.897). The kidneys weight about 160 grams in a healthy adult, and are generally about 10 cm long by 5 cm wide by 2.5 cm thick and roughly ‘C’ shaped, as seen in Figure 1 (Saladin, 2007, p.898). These organs are ultimately responsible for the important job of interacting with the circulatory system to remove harmful wastes from the body and to maintain appropriate water and salt levels in the blood. The kidney itself is protected by three layers of connective tissues called the renal fascia, which holds the kidney against the wall of the abdomen, the adipose capsule, a layer of fat that cushions the kidney and protects it from harm during normal movements of the body, and the renal capsule, the innermost layer that wraps the kidney tightly. This layer acts much like clear plastic wrap on perishable food items, protecting it from both trauma and infection from bacteria and other organisms that might cause dangerous infection (Saladin, 2007, p.898). The tissue of the kidney itself is called the parenchyma, which surrounds the renal sinus, or the empty area where urine collecting structures, blood, and lymphatic vessels are housed within the kidney. The

Pros and Cons of Synchronous Collaboration Essay

Pros and Cons of Synchronous Collaboration - Essay Example It is manifested through online chat, virtual meetings, pep talks, or even in a team huddle. Because of the advancement of science and technology, synchronous collaboration has also improved the way it is being performed. As stated above, online chat and virtual meetings are just some of the newest forms of synchronous collaboration. Albeit, information technology has helped elevate our communicative lifestyle, there are still pros and cons or advantages and disadvantages of synchronous collaboration, especially, with the inclusion of information technology. Some of the key advantages are it hastens the communication process especially on situations when an immediate response is direly needed. Another key advantage is that it would promote a more spontaneous interaction between individuals. On the other hand, its key advantages are, first, it is not ubiquitous or is not present everywhere. The access on online chat and virtual meetings are available only to those who are located on highly developed societies and not all of us use it. Another key disadvantage is that it is not pliable. Seen this way, it is sometimes best to not communicate synchronously because it precludes us from thinking over a certain thing before we give out our

Discussion M4 Essay Example | Topics and Well Written Essays - 250 words

Discussion M4 - Essay Example Alternatively, they liaise up with a re-known grocery store in the neighborhood and make direct orders should they require food supply. Most airline companies like designing containers that carry the foodstuffs with their own specifications. Therefore, this influence the warehouse requirements in that they have to locate it near or in the airport for easy packaging, branding, and reduce labor and transportation costs. Demand-facing warehouse requirements is a primarily dependant on customer preferences and tastes. The airline company will be tasked to construct a warehouse and store relevant food stuffs in accordance to demand so that it avoids running out stock. Alternatively, it can link up with suppliers to make sure there is a fresh delivery each time there is need. Through Just-In-Time approach, the company can avoid piling up inventory that can go to waste or lead to high storage costs. Foodstuffs meant for human consumption should be delivered fresh and of right quality. This is a standard requirement by the public health departments to avoid chances of food poisoning. In addition, since it is not the main business for airline companies, avoiding keeping food stock can be important in reducing storage costs and creating space for other important

How was Surrealism related to Bohemianism Essay Example for Free

How was Surrealism related to Bohemianism Essay Andre Breton founded in 1924 a cultural movement that uses visual imagery in making artworks. The artworks are usually influenced by Freudianism, a theory started by Seigmund Freud form the field of psychology who dealt with sensual matters in his studies, oral fixation, and other things which are controversial to hear. With everything formed under the subconscious mind. The ancestors of movement were Baudelaire, Rimbaud and Apollinaire, with some advices from an Italian painter Chirico. Through the subconscious, more easily imagined is when someone is asleep, and they believe that the inspiration comes when they dream, and whatever it is in their dreams, they convert into a work of art. Many of the people who constitute the Surrealist movement are from the Dada movement, which critiques conventional aesthetics and the way these conventions are used from literary and art evaluation or appreciation. Usually their artworks are hard to understand because of the different approach and the techniques they use. Bohemianism on the other hand has to come to the level that it already became a religion. Their teachings focus on the impact of an individual to the world, thus giving their believers appreciation of their individuality. The same way with Surrealists, â€Å"Bohemians† do not use the conventional way of literary criticisms. They also dwell in ideology, mythology and religion. Their doctrine involves: 1) saying that each individual is powerful and he should use this power to stand out; 2) implying that life should be lived to the fullest, in our own unique way; 3) that what is more important is our effect when we already died, not while we are still living. These teachings are somewhat deviant from the teachings of almost every religion in the world. Since both Surrealism and Bohemianism separate themselves from the usual, then maybe this is the reason why their teachings are really against what is normal, or what have already been considered as norms. Both groups might have thought that they will shine when they oppose the norms, thus achieving the â€Å"live life to the fullest† concept. The twentieth century saw major changes for French women, what factors were most important to changing gender roles in twentieth-century France? The women of today, on some major parts of the world, already achieved some level of respect, or maybe equal, or maybe even higher in with respect to how men, whom from the very beginning have a total hold. The women of Australia, New Zealand and Finland were given the right to vote in years 1902, 1893 and 1906, respectively. These were the pioneering countries to the idea of giving importance in the right of women to express their political freedom to vote. The attainment of women empowerment in France had been very slow. According to historical evidences, the role of women in France was just sewers of socks for the military men, agents who give first aids to the injured; some were just whores to give satisfaction to the needy troops. Also, believe it or not, they were involved in the manufacture of air crafts. Most of them also worked for paid employment to sustain their families while their husbands attend to their military responsibilities. The turning point of French women’s career was when the same right was given to them. It was in 1944 that the first election involving women voters happened. Their first appearance to elections was in 1945, twice for the same year that involved municipal elections and after 6 months was followed by the parliamentary elections upon the approval of the French Provisional Government. The French Revolution gave way for women to voice out the oppression they undergo during that time. The French women’s movement forty years ago arose. Feminists went to the open due to this movement; this gave them the strength to pursue whatever has already been started. The feeling of being marginalized and mistreated opened the idea for them to â€Å"revolt†. Women even penetrated the politics. They began questioning equality. One of the premises they tackled is marriage, the role of men in the household and the possibility of divorce. Why was the French Army so skeptical of Republicanism during the Nineteenth and twentieth centuries? Republicanism is a political concept with focus on protecting liberty. During the war in France, the issue of liberty erupted even more because of the destabilization that occurred because of the distraction brought about by violence. This was alarming that time when France was really unstable for some periods because of a defeat in war. Who does not want liberty? Everyone desires for one’s freedom. The French Army was so alarmed to after being defeated, given the situations that might erupt when the mind of the people of France currently under the parliamentary regime began elucidating ideas that might lead to their destabilization. Some parts of France might take advantage of the losses the French government had that time. In 1870, the Third Republic emerged as a period of normalization: the healing period. The army was skeptical under this regime, but has finally reached stability. They are confused to what may happen and if they are ready enough to face the consequences. The new regime was fully recognized after the election in the Chamber of Deputies where majority of the votes are in favor of the republican setting. The only mentality of the French army was always about how they will keep the war in favor of them. Maybe because of the losses, personal and as a part of the troops were they not that mentally capable of envisioning what will happen. In the early 20th century France was actually in war with Germany. France was indeed not ready for the battle, thus they cannot entertain an internal conflict anymore. The French army was in the custody of General Marshal Joffre, who was actually of strong belief to the concept of the Third Republic under the presidential leadership of Adolphe Thiers, who first used political monarchy and gradually transformed to the republic. Why was religion such a contentious question in modern French history? In some countries in the world, their government is a separate entity from religion. The Catholicism discourages the interference politics in religion vice versa, because of the said â€Å"dirt† that might penetrate into the minds of the believers. On the other hand, in some part of the globe, some religions do political endorsements that is why some politicians support this kind of group because he knows that it could be of great help in gathering votes. In the same way that they guard their relationship with other religions because any conflict that might arise between them shall take part in the security of their names as political figures. Some people in modern France choose not to get affiliated with any religion, because they think religion is enforcing something to them in line with politics, and in the same manner that they are no longer firm in their religion because they find it political. These theories of them, the exchanges of influences made them to choose no religion at all. In this manner we could see how the French rendered the idea of just being intellectual, by being practical, which could actually make sense for many of them. Some people go to Islam. Theorists say that people doing it are playing-it-safe because Islam is a less â€Å"political religion† than other major religions in France. They say Islam is more practical; they dwell much of preserving their traditions and cultural preferences that minding those of the political matter. A revolution in France in 1848 paved a way for Church-State relations. Liberal Catholicism is historically known to be allied with monarchy, but supported the existing political power that time in the existing regime, which was actually anti-clerical. Although this relationship was developed, the bond did break only for a short period of time. There were actually 3 archbishops from Paris, Bordeaux and Lyons who gave their direct statement to the public mentioning that the religious flag will exist under the shadow of the republican flag. Time came when revolutions arose, people shouting for the separation

Effect of Temperature on Shelf Stability of Soybean-corn Oil

Effect of Temperature on Shelf Stability of Soybean-corn Oil STUDY OF EFFECT OF TEMPERATURE ON SHELF STABILITY OF SOYBEAN-CORN OIL BLENDS. Atul Thakkar*, Jayshree Parikh** Abstract Soybean oil because of certain advantages is cultivated on large scale in recent years in India particularly in M.P, U.P, and part of Maharashtra. Soybean oil meal is rich in protein and the oil has ready outlet in vanaspati manufacture with the possibility, that it may be utilized as edible oil. The direct use of soybean oil for deep frying purpose has certain limitation as it contains significant amount of linolenic acid i.e. about 6.8 %. These polyunsaturated acids made the soybean oil unstable even under ambient conditions. Secondly the consumers do not have liking of the fishy flavor of the oil during deep-frying. Significant improvement in shelf life and thermal stability and flavor reduction can be achieved by lowering the linolenate content of soybean oil by blending in different proportions with corn oil. Corn oil widely used as an all purpose cooking oil and margarine because of the unique flavor it attributes and because it is more stable to oxidation than linolenate containing oil such soybean oil. Corn oil has milder taste and less expensive than most other types of vegetable oils. In present study to improve the stability and yet retain fluidity the soybean oil is blended with more stable corn oil thereby reducing linolenic acid content. The thermal stability for all the blends is studied by determining their Physico-chemical properties and fatty acid composition using standard methods. KEYWODS Soybean oil, corn oil, Thermal stability. INTRODUCTION Oils rich in Monosaturated fatty acid are gaining more importance these days due to their specific advantages over other oils. They are more stable towards oxidative changes over polyunsaturated fatty acid rich oils and hence prove to be better choice for frying or cooking application. Polyunsaturated fatty acid rich oils are more prone to oxidative changes, and hence promote oxidation in both food and non-food products, although important from health point of view. Thus while selecting oil or fat one has to consider both aspects that-oil should not be too much saturated and unsaturated as well. In fact as per latest guidelines of WHO/Japanese Heart Association the ideal ratio of SAFA: MUFA: PUFA should be 1:1.5:1.In order to derive maximum benefits from oil it is advised to consume a mixture of oils in order to maintain a balance between the fatty acids, and possible to keep cholesterol level in control. Now-a-days a number of blended oils are available in the market. For instance, blends of rice bran and sunflower oils. Soyabean oil is rich in protein but direct use of soybean oil has some limitation as it contains linolenic acid and it becomes unstable even under ambient conditions. To increase stability of soybean oil linolenic acid content must be reduce it can be done by changing fatty acid compositon this is possible by blending with more stable oils compare to soybean oil. In soybean oil linolenic acid is oxidized twice as quickly as linoleic acid and produces short chain aldehydes with flavor that are even stronger and less acceptable than those produced from linoleic acid, due to this odor of oil change. It can be used after one or two frying. It is the most saleable oil in india. Corn oil contains a significant amount of ubiquinone and high amounts of alpha and gamma tocopherols (vitamin E) that protect it from oxidative rancidity. It has good sensory qualities for use as salad and cooking oil. Corn oil is highly digestible and provides energy and Essential Fatty Acids (EFA). Linoleic acid is a dietary essential that is necessary for integrity of the skin, cell membranes, the immune system, and for synthesis of icosanoids. Icosanoids are necessary for reproductive, cardiovascular, renal and gastrointestinal functions and resistance to disease. Corn oil is highly effective food oil for lowering serum cholesterol. The use of corn oil to contribute to PUFA intake of 10% in the diet would be beneficial to heart health. It is rich in linoleic acid one of the three fatty acids . Corn oil beyond food and consumer product replacing petroleum in many industrial applications it is use as biofuel. Use of corn oil as a biodiesel is increases and for this purpose investment in cultivation of corn oil is increases not only in India but in Global states . It is used in pharmaceutical, cosmetic industries,paper, textiles, plastics, baked goods, candies, soups and mixes. It is also used as skin soother and softener. MATERIAL AND MEHOD Chemicals used A wide variety of chemicals were used in the experiments which are listed below. Acetic acid ,Acetone , Carbon tetrachloride,ethyl alcohol, HCl, Glacial acetic acid (All S.D.Fine Chemicals); Methanol, Chloroform, BF3-methanol solution (Qualigens); Hexane Heptane (HPLC grade, Qualigens); Wijs Solution (Merck Grade); isopropyl alcohol (China). Before using these solvents, their expiry was checked and these were stored properly. Reagens Used Sodium hydroxide Sodium thiosulphate Sodium sulphate Potassium iodide Sodium chloride,15% potassium iodide solution(15 gm of potassium iodide dissolve in 100 ml of water), potassium dichromate (All Qualigens). Before using these reagents their expiry was checked and was stored properly. Indicators Phenolphthalein (Qualigens) :-It was used by dissolving 1gm of phenolphthalein in alcohol. Starch (Qualigens):-Starch prepared by dissolving 1gm of soluble starch in 200ml distilled water and boil for few seconds. These indicators were prepared freshly as per the requirement of test. To observe proper colour changes during titration. Raw Material Soybean oil and Corn oil were purchased from market package of 1 liter. Before analysis, manufacturing and expiry date was checked properly. Before starting analysis, the colour and odor of these oils were checked. Methods Iodine value Iodine value is a measure of the degree of unsaturation in oil. It is constant for particular oil or fat. Iodine value is useful parameter in studying oxidative rancidity of oils since higher the unsaturation the greater the possibility of the oils to go rancid. This is the most important test to determine stability of oils. Peroxide value Rancidity is brought about by the action of air on the oil which is oxidative rancidity, where in, the fat takes up oxygen with the formation of peroxides. Peroxide value is the peroxide content in the oil.Procedure for determination for Peroxide value test was used from AOCS method. Free fatty acid value Free fatty acids are usually presents in oils along with the triglycerides. It increases during storage. It is keeping quality of oil; therefore the free fatty acid content generally increases on storage. This is most important test to find out quality of oils. This test performed according to the AOCS method. Fatty acid composition To find out fatty acid composition of oils gas chromatographic method is used because fatty acid evaluated in GC only it give prominent result. In this method oils first has to convert into methyl esters and then injected into the GC. Prepared sample seal in dry GC vial and kept in refrigerator before injection. Test performs as per the method of AOCS. The five major fatty acids in soybean oil are palmitate, stearate, oleate, linolenate, and linoleate. The fatty acids differ in the number of carbon and hydrogen atoms they contains, which causes differences in the nutritional value of each and their influence on the characteristics of food products. It show change in percentages when blend with other oils. All these tests were performed simultaneously. This study was followed by Thermal stability. In thermal stability study the sample was kept in oven which was set at 60oC. This stability analysis has been done continuously for seven days. For the thermal stability blends were prepared in the proportions given as in table 1. Pure oils were taken as reference. 250ml of sample taken in the 500 ml beakers, it was labeled properly. The beakers were not closed. Then the beakers placed in the preheated oven at 60oC for 6 hr. Then the samples were taken out, cooled at room temperature and analyzed for iodine value, free fatty acid content and peroxide value using AOCS methods. Then the samples were allowed to remain overnight at room temperature in a closed shelf. Next day the samples were again kept inside preheated oven for 6hr. followed by testing as above. Thermal stability testing was done continuously for seven days i.e.in all for 42 hours. Table 1: Ratio of blends and symbols used Table 2: Thermal stability: Iodine value. Table 3: Thermal stability: free fatty acid content. Table 4: Thermal stability: Peroxide value. Table 5: Results of Fatty acid composition (at 60Â °C for 42 hours) RESULT AND DISCUSSION The characteristics and fatty acid composition of oils used in the study are given in tables (from Table 2 to 5). All the oils were used fresh. During the storage studies at room temperature a small but steady rise in free fatty acid content and peroxide value and fall in iodine value was observed in all blends. In Shelf Stability (at room temperature) upto our 42 hours study Iodine value for pure soybean oil is ranging from (134.1 to 129.5), and Soybean oil,Corn oil composition ranging from (127.2 to 120.8), (120.7 to 115.8), (115.3 to 112.9), (108.1 to 104.9), (101.8 to 93.5) for pure corn oil (95.6 to 89.4). (Table 02, Figure 01). All these values indicate decrease in values of blends at high range compared to the pure oils. Decrease in iodine value may be due to the polymerization. Peroxide values in Shelf Stability (at room temperature) upto our 42 hours study for pure soybean oil is ranging from (3.1 to 7.2), and Soybean oil ,Corn oil composition Peroxide value ranging from (2.1 to 7.0), (1.9 to 6.9), (1.2 to 7.2), (0.9 to 7.5), (0.6 to 7.8) for pure corn oil (0.3 to 6.5) (Table 04, Figure 02). Free fatty acid content in Shelf Stability (at room temperature) upto our 42 hours study for pure soybean oil is ranging from (0.14 to 0.30), and Soybean oil ,Corn oil composition Free fatty acid value ranging from (0.15 to 0.34), (0.17 to 0.31), (0.18 to 0.30), (0.20 to 0.31), (0.21 to 0.32) for pure corn oil (0.25 to 0.33) (Table 03, Figure 03). The changes in these values may be due to oxidation which increases the free fatty acid content and peroxide value whereas decreases iodine value through marginally. The increase in peroxide value in the blend of soybean oil as the concentration of other oil increases indicates the increasing oxidative stability of blend as c ompare to other oil. The rate of decrease in peroxide value for soybean oil (Table 3) is very high as compared with corn oil.. This may be due to the presence of significant amount of linolenic acid in soybean oil, which is prone to oxidation. The rate of oxidation of all blends is slow as compared with pure soybean oil. When corn oil was blended with Soybean oil iodine value of soybean oil decreases and progressive changes observed in the peroxide value that is oxidative stability of Soybean oil increases. Corn oil has better shelf life than the soybean oil, Hence when soybean oil is blended with corn oil there is an increase in shelf life stability of soybean oil. Thus the present study of three blends certainly help to improve shelf life of soybean oil as compared to pure soybean oil. Fatty acid composition in Shelf Stability (at room temperature) linolenic acid content for pure soybean oil is (6.6), and Soybean oil ,Corn oil composition linolenic acid content (5.6), (5.3), (4.9), (3.5), (2.9) and for pure corn oil (0.7) (Table 5)..After 42 hours value of free Fatty acids are changed. It is indicated that, when soybean oil blended with corn oil there is decrease in value of linolenic acid content. After 42 hours also linolenic acid content show decrease comparing to initial stage of blending. The blend of Soybean oil with the corn oil shows good stability. Figure 1 : Graphical Represents of Iodine value of blends. Figure 2 : Graphical Represents of peroxide value of blends. Figure 3 : Graphical Represents of FFA value of blends. REFERENCES Saska, M., and Rossiter, G. J., J. Am. Oil Chem. Soc., 68:436-439 (1991). Handoo, S. K., Gupta, Sanjoy., and Agarwal, T. N., J Oil Tech. Assoc. of India. 24:83 (1992). Handoo, S. K., Bagga, K. K. and Sharma, K. P. J. Am. Oil Chem. Soc., 26: 91 (1994). Young,C., in Balley’s industrial Oil and Fat products,5th edition, Interscience publication,2, .339. (1996). Bhattacharya, D. K.., J. Am. Oil Chem. Soc., 77:1683-1686 (1998). McCaskill, D. R., and Zhang, F. J. Am. Oil Chem. Soc., 53:50-54 (1999). Chopra, Rainy., and Nagraj, G., J. Am. Oil Chem. Soc., 36:21 (2004). Oil Technology Association of India., (Source: SEA News Circular), 8,(2006). Choe, Eunok.,, David., B., Comprehensive review in Food Science and Food Safety.2, (2006) Choe, E., D., Min. B., Journal of Food Science.. 72, R77–R86, (2007). Basturk, Ayhan.., Javidipour, Issa., and Boyaci, Ismail, H., Journal of Food Lipids 14, 170–188, (2007). 12. Ryan, Liliana, C., et al., International Journal of Food Science Technology, 43, 193–199, (2008). Francisca, Manzanarez-LÃ ³pez., et.al., Journal of Food Engineering. 104, 508–517, (2011). Fawzy, Mohamed., Mohamed Khaled, Wahdan. M., Food Chemistry, Volume 132, 873-879, (2012). Teresa, Maria., Simon, A., Haughey, Christopher., Elliott, T., Anastasios Koidis, Food Research International.10,1016, (2013).

Supply chain initiatives at Apple Inc

Supply chain initiatives at Apple Inc For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[10] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.[11][12][13] The company has also received widespread criticism for its contractors labour, environmental, and business practices, 4 COMPETITIVE PRIORITIES AT APPLE INC. APPLE has managed to increase its market price by introducing new products to attract the customers. The recent products are APPLE Ipod and APPLE IPHONE 4G. Usability and Product design are the main key trends and competitive priorities of apple. The key element in manufacturing strategy are to identifying competitors manufacturing strategy research. In this study, Im gonna find which competitive priorities that APPLE used and which one helped APPLE the most in the areas of supply chain, quality and peformances. 1.1 COMPANY OVERVIEW APPLE INC. (NASDAQ: AAPL; previously APPLE COMPUTER, INC.) is an American multinational corporation, which produces consumer electronics, pc softwares and laptops. STEVE JOBS, STEVE WOZNIAK and RONALD WAYNE are the founder of APPLE INC, established in Cupertino, California on april1, 1976 and incorporated January 3 1977, and then the company was known by APPLE COMPUTER, INC. It leads the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, ILife and its range of professional applications. Apple also spearheads the digital music revolution with its iPod portable music players and iTunes online music store. The company recorded revenues of 65.07 billion in the fiscal year ended March 2010, an increase of 34.06% over 2009. The companys operating profit was 18.27 billion in fiscal 2010, an increase of 35.74% over 2009. Its net profit was 14.01 billion in fiscal 2010, an increase of 41.23% over 2009. 1.2 OPERATIONS STRATEGY OF APPLE INC. The Operations Strategy of APPLE INC. Limited has changed as their business has evolved over time. The section below tracks the various key operations strategy such as the Manufacturing ( processes involved and locations), the Supply chain initiatives over the years, Inventory Management, Quality Management, Research and Development Initiatives, Procurement procedure, Vendor Management etc . The section highlights the key defining operational strategies adopted by the company during this period. 1.2.1 MANUFACTURING: When Steve Jobs launched the iMac in 1998, he was quoted as saying, these new product lines give people what they want most, a lightning fast laptop and a striking new consumer Macintosh. Is Jobs correct in this assessment? Is speed, look, and brand really the main drivers for consumers? Did Jobs strategy to capture market share in the personal computer industry focus on the right aspects? This paper will venture to say no and suggest the following alternative strategy: Apple should build a new business in Wintel PCs, while continuing to sell Macs to the design and publishing segment of the market. In order to support this conclusion, Apples competitive advantages and industry forces must be analysed. Apple has been in business since 1976, and released a number of new brands in competitive way. The four key tactis and differentiations are branding, new innovation in hardware design, high expectation in market shares and user friendly. In 1998, the consumers didnt want a MACHINTOSH. APPLES branding to the market is strong and has been since the1970s when APPLES customers waiting for their new innovations. The main component of apple is user friendly to the customers. Adding extra hardware and software to a Mac was almost easy as plugging speakers to the mobile phone. Because of this loyalty, apple was able to form a close relationship with its customers, particularly with the education and design publishing industries, which felt as 80% of APPLEs market position in 1998(Exhibit A). Furthermore, the 1998 Think Different campaign propagated Apples image as inventive and trendy. It enabled Apple to become a substitute based on design alone, giving it a particular edge over its khaki-clad competitors. Albeit these advantages, Apple still managed to lose a large amount of profit, and its market share dwindled from 8% to 3.4% from 1995 1998 (Exhibit B). The company also slipped in the education sector during this time by as much as 14% per year. In order to understand why Apple was losing so much ground, we must look into the power of suppliers and buyers in the industry. Most notably on the suppliers side are microprocessors and operating systems, where Intel and Microsoft are the dominant names. Because of their quasi-monopolies, which enable them to control commodities and manipulate pricing, these two suppliers have tremendous influence. Buyers, who also have strong influence because of the wide array of products available, were drawn to the Intel/Windows package (Wintel) because of the brand names, lower costs, and the wide proliferation of the products. Apple, however, chose to implement a PowerPC/MAC OS combination over the standard Wintel package. The main fallacy in Jobs o utlook was following this proprietary strategy. As a result, Apples reach to customers diminished. In 1998, Macintoshs operating system market share was at 5% compared to Microsofts dominance of almost 90%. Furthermore, this strategy can aid in the foreign arena, where Apple has the recognizable brand name and Wintel is the dominant platform. With analysts predicting the largest increases in growth rates through 2005 to be in the Asia/Pacific and the rest of the world , Apple will have a greater outlook for global success. Overall this strategy calls for Apple to focus on their competencies and move away from inefficient practices of the past. Allowing themselves to think outside of their proprietary boxes will no doubt increase their abilities to see ahead on the road to profitability. 1.2.2 Supply Chain Initiatives at APPLE INC. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.[10] Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.[11][12][13] The company has also received widespread criticism for its contractors labour, environmental, and business practices, The supply chain of the new Apple iPhone and, at some point, the supply chain of the Apple TV, hoping that this might help to demonstrate the complexity involved in manufacturing the Apple iPhone a feature-rich product I wish I could have, if I could afford it (update: Ive had several iPhones now). 1.2.3 Linking the supply chain to the business strategy The supply chain improvements described indicate that supply chain management has the potential to improve a firms competitiveness. Supply chain capability is as important to a companys overall strategy as overall product strategy. Supply chain management encourages management of processes across departments. By linking supply chain objectives to company strategy, decisions can be made between competing demands on the supply chain. Improvements in performance are driven by externally-based targets rather than by internal department objectives. Managing the supply chain means managing across traditional functional areas in the company and managing interactions external to the company with both suppliers and customers. This cross-boundary nature of management supports incorporating supply chain goals and capabilities in the strategic plan of the company. This focus on integration can then lead to using the supply chain to obtain a sustainable competitive advantage over competitors. The impact of managing overall product demand and the supply of product will impact the profitability of the company. The supply chain strategy can be viewed as the pattern of decisions related to sourcing product, capacity planning, conversion of finished product, deployment of finished product, demand management and communication, and delivery. Linking supply chain strategy to the business strategy involves defining the key business processes involved in producing a companys product or service. 1.2.4 Procurement Apple is known for its innovative thinking. They have developed a product line that is both functional and attractive. Their product line has recently expanded to another level. Their iPods will soon be able to communicate with specially designed Nike running shoes where you could receive data such as calories burned and distance ran. This project can benefit both companies and boost the demand for iPods. Apples iPod line will have a clear advantage over all the other mp3 players in the market. In addition to Apples integration with other products, many cars models from all major automakers have equipped their new models with iPod connectivity. In regards to their desktop and notebook sectors, Apple has developed new lines that are less expensive while maintaining its high quality standards. These less-expensive computers should help increase sales in the future. Apple has also changed its chip supplier from IBM to Intel. This change would make Apple more compatible with other systems. It enables Apple to run the Windows operating system, which gives the user more flexibility. 1.2.5 Quality Apple Computer Inc. is one of the oldest hardware manufacturers that control over the product by manufacturing both computers and their operation system. It is known that Apple has a high Quality product which makes Apple different than its competitors. Apple creates its product with unique designs to attract the consumers eyes and increase its market share because Apple success is based on fulfilling customers desires. Apple has one of the top brand names within the technology industry all over the world, and 54% of their profits are from foreign markets. Apple is dedicated to develop new products which will make the use of technology easier and more efficient. Apple always provides easy-use product to the hand of the consumers. Most of its products are light, small, and easy to carry around which make them more competitive. One of the great things about Apple is product diversification; Apple has a large number of product lines to target everyone in the world. In addition, there ar e a huge number of consumers who are loyal to Apple even though the prices of Apple products are higher comparing to its competitors. 1.2.6 Research and Development Apple can definitely expect a prosperous future especially in the near future. Over the past five years, net sales have been steadily increasing with almost a 200% increase from 2004 and 2005. Correspondingly, net earnings have been increasing as well. Apple owns over 80% of the market share with its iPod product. With such favorable trends, it is reasonable to assume that Apple will continue to increase in its sales, earnings, and market share just as long as it keeps developing and acquiring new strengths. For example, Apple has established its name as one of the leading, innovative forces in the computer industry that has a much diversified, high quality products that appeal to many markets. Competitors will find it difficult to compete against the company if Apple continues to strive for innovation, as it is its mission, continuing its well-developed marketing plan, further developing more high quality products, and taking advantage of its opportunities. Thus, the threat of produ ct substitution and high levels of competition would be decreased. However, although it seems that Apple is not in a position where its favorable future outlook is threatened, it is best that Apple works on its weaknesses so as to further increase its sales and decrease the possibility of losing its customers to its competitors. For example, Apple is known for its high quality products, which puts them into a competitive advantage. However some components of its products such as the iPod batteries and the iPod Nano screens are of lesser quality. Apple must increase its RD efforts to really minimize the number of products with faulty components. Thus, customers would not be lost and customer loyalty would be maintained. Another weakness that must be addressed is the high prices of its products. For example, the iPod nano ranges from $150 to $250 depending on the size, the iPod ranges from $300 to $400, and a Mac desktop is at least $1300. Such high prices discourage potential customers from purchasing Apples products. The solution to this weakness is to decrease the prices to the point where profits are still increasing. Likewise, the cost of sales should be decreased but only to the point where the quality of the products is not sacrificed. 1.3 CONCLUSION: With its already well-established name brand and its positive sales/market share growth, Apple will without a doubt continue to increase their earnings and market share. However, by working on at least some of its weaknesses through minimizing the number of faulty components in its products, decreasing its prices, and paying dividends, Apple can tremendously gain a competitive advantage over its competitors II CORPORATE STRATEGY AT RELIANCE RETAIL LIMITED 2.1 INTRODUCTION The Reliance group is founded by DHIRUBHAI H. AMBANI(1932-2001), is Indias one of the largest private sector enterprise, with businesses in energy and materials of value chains. Reliance Retail Limited (RRL) is one of the business sectors in retail chain division of RELIANCE INDUSTRIES OF INDIA, which is headed by MUKESH D. AMBANI. The company is strongly focused on future growth in Indian economy and planned to invest Rs. 25000 crores in the next 4 years in the retail divisions and plans to begin retail stores in 784 cities across the country. RRL launched its first store in November 2006 through its convenience store format Reliance Fresh. Since then RRL has rapidly grown to operate 590 stores across 13 states at the end of FY 2007-08. In each of these store formats, RRL is offering a unique set of products and services at a value price point. Overall, RRL is well positioned to rapidly expand its existing network which operates in 57 cities. 2.2 Corporate strategy CORPORATE STRATEGY is the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment, i.e. a flexible strategy. The development of a corporate strategy involves establishing the purpose and scope of the organizations activities and the nature of the business it is in, taking the environment in which it operates, its position in the marketplace, and the competition it faces into consideration; most times analyzed through a SWOT analysis. 2.2.1Operation Support Systems: 2.2.2.1 ERP System Various ERP vendors have developed retail-specific systems which help in integrating all the functions from warehousing to distribution, front and back office store systems and merchandising. An integrated supply chain helps the retailer in maintaining his stocks, getting his supplies on time, preventing stock-outs and thus reducing his costs, while servicing the customer better. 2.2.2.2 Advanced Planning and Scheduling Systems APS systems can provide improved control across the supply chain, all the way from raw material suppliers right through to the retail shelf. These APS packages complement existing (but often limited) ERP packages. They enable consolidation of activities such as long term budgeting, monthly forecasting, weekly factory scheduling and daily distribution scheduling into one overall planning process using a single set of data The major reasons behind the development of new trends are:  Ã‚ ¶ Scalable and profitable Retail models are well established for most of the categories  Ã‚ ¶ Rapid Evolution of New-age Young Indian Consumers  Ã‚ ¶ Retail Space is no more a constraint for growth  Ã‚ ¶ Partnering among Brands, retailers, franchisees, investors and malls  Ã‚ ¶ India is on the radar of Global Retailer Suppliers 2.3 Proposed Supply Chain Strategies for Retail Industry 2.3.1 Supply Chain Strategies in Retail 2.3.1.1 Breaking Bulk-: can be done in smaller lots with a good understanding with the supplier. This can be achieved by following ways: Spatial Convenience: Strategically locating the outlet with distribution networks and warehouses located proximally. Supplier holds inventory. 2.3.1.2 Vendor Managed Inventory: In this case, the vendor himself is given the responsibility to handle the inventory. A space for the vendor is rented in the outlet, and he takes care of the shelves and the space. It is a 2-way agreement wherein the vendor gets the space to market his product by interacting one-to-one with the customers. 2.3.1.3 Point of Sale Information System: As soon as one stock keeping unit moves out of the store when purchased by a customer, the information readily flows to the supplier. He is given access to the inventory database. A re-order point can be imposed based on consumption pattern and the supplier is asked to fill the shelf upon inventory reaching the re-order point. 2.3.1.4 SRM Supplier Relationship Management: Relationship with supplier should not be a marriage of convenience. Supplier has to act in ways more than what is required. By providing special offers, discounts and incentives, the supplier savors the relationship. This also serves as a promotion strategy for the outlet. 2.4 Competitive Areas of Importance 2.4.1 Fulfillment: Stock filling is taken care of at both customer end (end product) and at the end of shelves at the shop. Reaching the customer at the right time and constant check on stocks and making sure right quantity is ordered at the right time. 2.4.2 Logistics: Safe and reliable transport at as much low price as possible. Constant contact with distribution teams (trucks, trains, etc.) and track where material is. Partnership with transportation firms so that cost and transport can be shared if the shipment does not occupy the whole truck space. 2.4.3Procurement:  (Vendors side points to take care) Strong Relationship Information sharing and updating plan change Combine vendors by minimizing transportation cost Choose vendors in proximity Optimum lot size taking vendors into confidence 2.4.4Production: Line should run smoothly without delays due to ordering and transportation (fulfillment and logistics have to be met first). 2.5 7 PS OF SERVICES 1st P: PRODUCT Product- refers to the merchandise i.e. the range of clothes. Supplementary services -include a component of fashion, life style and Ambient shopping as an addition to the core product. Today, customers buy experiences and not brands or products. 2nd P : PRICING Cost plus price and Percentage method pricing: Most widely used technique to price apparels. Ex:- COLOR PLUS and IN-HOUSE brands like those of SHOPPERS STOP or WESTSIDE use this technique. 3rd P : PLACE Apparel Retailing Business is driven by one crucial factor: Location Approachable Parking 4th P: PROMOTION Print medium. Loyalty programs In-store Visual merchandising 5th P: PEOPLE Every second a customer spends inside the store has to be viewed as Moment of Truth People is that aspect of the marketing mix which adds tangibility to the service of creating an experience 6th P: PROCESSES 7th P : PHYSICAL EVIDENCE Managing Appearance of the building Location Maintaining Temperature , Music, Lighting and Fragrance inside the store Availability of services like Prams, Wheel Chair, Valet Parking etc Stylish Stocking of Merchandise 2.6 CONCLUSION: The benefits of time-phased inventory planning are numerous. The bulk of benefits contribute to improved gross margins by minimizing inventory carrying costs, reducing lost sales through improved in-stock, reducing markdowns and store-to-store transfers with more timely product availability, and improved productivity at the distribution centers and stores. It is not uncommon for retailers to experience double-digit percentage reductions in inventory while sustaining or improving service levels. Additional benefits are increased sales and customer service as the inventory plan more readily responds to changes in the demand forecast.